
1) Identify your values and causes: Start by identifying the social or environmental issues that matter to you the most. Consider the issues you are passionate about and want to support with your investments.
2) Define your investment strategy: Once you have identified your values and causes, decide on an investment strategy that aligns with your goals. For example, you might want to invest in renewable energy projects, sustainable agriculture, or affordable housing.
3) Determine your impact metrics: Identify the key performance indicators (KPIs) that you will use to measure the impact of your investments. For example, if you are investing in renewable energy projects, you might use metrics such as greenhouse gas emissions avoided or the number of people who gain access to clean energy.
4) Set targets and timelines: Once you have identified your impact metrics, set targets for each metric and determine the timeline for achieving those targets. This will help you track your progress and measure the success of your impact investments.
5) Monitor and evaluate your investments: Regularly monitor and evaluate the impact of your investments. This will help you determine if you are meeting your goals and making progress towards your desired social or environmental outcomes.
What You Need to Know about Impact Investing | The GIIN