Offsetting has its place, but it’s often overused as a shortcut. Companies should prioritize cutting emissions directly through renewable energy, efficiency, and cleaner logistics. Initiatives like RE100 push firms toward 100% renewable electricity, which is a solid step in the right direction.
RE100’s mission is to drive corporate demand for renewable power at scale. Member companies publicly commit to matching all electricity used in their global operations with renewable sources such as solar, wind, hydro, geothermal, or biomass by 2050. By pooling commitments, RE100 signals market confidence and encourages investment and policy frameworks that expand clean-energy supply.