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Madeleine Keefe 819's avatar

Madeleine Keefe 819

JCG Associates

"I’m excited to learn new sustainable habits and change my impact on climate in a good way!"

POINTS TOTAL

  • 50 TODAY
  • 245 THIS WEEK
  • 1,205 TOTAL

participant impact

  • UP TO
    1.0
    sharing economy
    explored
  • UP TO
    1.0
    new places
    explored
  • UP TO
    3.0
    steps taken
    to protect pollinators
  • UP TO
    50
    miles
    not traveled by car
  • UP TO
    33
    pounds of CO2
    have been saved
  • UP TO
    1.0
    water footprint
    calculated
  • UP TO
    690
    minutes
    spent exercising
  • UP TO
    1.0
    donation
    made
  • UP TO
    1.0
    idea
    shared
  • UP TO
    18
    local or diverse businesses
    supported
  • UP TO
    2.0
    community events
    hosted or attended
  • UP TO
    20
    minutes
    spent learning

Madeleine's actions

Community and Connection

JCG Townhall

Join the JCG Townhall on April 9th to learn more about our Sustainability program and updated vision.

COMPLETED
ONE-TIME ACTION

Sustainable Innovation

FABSCRAP Webinar

Attend the FABSCRAP webinar on April 17th at 12pm, to learn more about fabric samples and textile waste from our Home Office are given a new life through recycling and repurposing.

UNCOMPLETED
ONE-TIME ACTION

Sustainable Innovation

Beyond the Seams: Cultivating Sustainability and Belonging in Regenerative Agriculture Lunch and Learn

Attend the Beyond the Seams: Cultivating Sustainability & Belonging in Regenerative Agriculture Lunch and Learn on April 22nd at 12:00 PM to learn about the connection between sustainability, equity, and the future of regenerative farming. You can attend virtually or in person at our Home Offices!

UNCOMPLETED
ONE-TIME ACTION

Health and Well-Being

Car-Free Earth Day

Participate in Car-Free Earth Day on April 26th by opting to bike, walk or run instead of using a car! For our New-York based associates, don’t forget about our free Citi Bike membership through JCG Benefits.

UNCOMPLETED
ONE-TIME ACTION

Land, Water, and Air

Sunset Park Recycling Field Trip

Attend the Sunset Park Recycling Field Trip on April 30th at 1:00 PM to experience the facility’s state-of-the-art sorting process and learn how 1,000 tons of New York City’s recycling is processed every day.

UNCOMPLETED
ONE-TIME ACTION

Community and Connection

JCG Sustainability 101

Log onto Workday or Zipline to complete JCG’s Sustainability 101 Training and learn more about J.Crew Group’s public goals and sustainability programs. If you already completed the training, check off this action to get points!

COMPLETED
ONE-TIME ACTION

Land, Water, and Air

Bring in your own mug

Did you know, that on average our kitchen uses about 1,000 disposable cups a week? Bring your own mug into the office and help us combat waste!

COMPLETED
ONE-TIME ACTION

Land, Water, and Air

Collect Rain Water

Rainwater collection reduces water waste and supports gardens. I will install a rain barrel or collect rainwater to use for 1 outdoor tasks, such as watering plants or cleaning.

UNCOMPLETED
ONE-TIME ACTION

Land, Water, and Air

Join a Cleanup Effort

Working together to clean up public spaces helps the environment and builds community. I will participate in 1 community cleanup efforts in my neighborhood or local area.

COMPLETED
ONE-TIME ACTION

Wildlife

Plant (or Adopt) a Plant

Landscaping with native plants, gardening, and having plants inside can have benefits for nature and our health. I will plant or adopt a new plant or grow one from seeds and post a photo of it to the feed.

COMPLETED
ONE-TIME ACTION

Community and Connection

Attend a Local Event

Local events such as farmers' markets, festivals, or community meetings like town halls are great ways to feel part of a community. I will attend 1 community events to connect with others and learn more about my area.

COMPLETED
ONE-TIME ACTION

Community and Connection

Support Local Businesses

Supporting local businesses helps keep communities vibrant and resilient. I will choose to shop at 10 local businesses or restaurants, with a focus on businesses owned by people of color, local farmers, or community members.

COMPLETED 17
DAILY ACTIONS

Wildlife

Learn to be a Responsible Tourist

Being a responsible tourist means not disturbing wildlife and choosing eco-friendly tour operators and destinations that prioritize wildlife conservation and respect animal welfare. I will spend 10 minutes researching ways to travel responsibly to ensure my adventures support, rather than harm, wildlife and their habitats.

COMPLETED
ONE-TIME ACTION

Wildlife

Try At Least One Principle of Leave No Trace

After learning about the Principles of Leave No Trace, I will take at least one action to minimize my impact on the outdoors while enjoying nature. I will post what I tried to the feed to encourage others to do the same!

COMPLETED 16
DAILY ACTIONS

Wildlife

Protect Pollinators with a Plant or Mini-Habitat

Pollinators need a little help from their friends like us! I will take 1 steps to protect pollinators, such as planting a pollinator-friendly plant, installing a pollinator hotel, or by leaving leaf litter for pollinators to call home.

COMPLETED 2
DAILY ACTIONS

Land, Water, and Air

Understand My Water Footprint

Each of us has a water footprint, directly linked to our daily activities as well as the water required in the production of things we use each day. Understanding our water use is important for a healthy planet. I will calculate my water footprint and look for a few ways I can reduce consumption or waste, then share what I learned on the feed.

COMPLETED
ONE-TIME ACTION

Community and Connection

Join a Group

Belonging to a group can help build friendships and a sense of purpose. I will explore online or in-person groups or clubs that share my interests or goals and join a group to connect with others.

COMPLETED
ONE-TIME ACTION

Sustainable Innovation

Explore Alternative Transportation Options

I will explore alternatives to using a car — such as walking, biking, carpooling, micro-mobility options, or public transit to reduce my carbon footprint. I will use alternative transit 3 miles per day.

COMPLETED 16
DAILY ACTIONS

Health and Well-Being

Prepare for Extreme Weather

Extreme weather events like hurricanes, wildfires, and floods can disrupt lives and upend our communities. I will take proactive steps to prepare for extreme weather by safeguarding my home and creating or updating an emergency plan and kit with essential supplies, evacuation routes, and contact information.

COMPLETED
ONE-TIME ACTION

Community and Connection

Explore My Area

Discovering what’s nearby fosters a deeper connection to my community. I will explore 1 new places in my area, such as parks, historical sites, or local businesses.

COMPLETED
ONE-TIME ACTION

Health and Well-Being

Exercise Daily

Daily movement supports our physical and mental health. I will spend 10 minutes each day exercising in a way that feels good to me, such as walking, running, stretching, or dancing.

COMPLETED 13
DAILY ACTIONS

Community and Connection

Swap and Share with Others

Swapping and sharing resources reduces waste and builds community bonds. I will participate in 10 swaps or sharing activities, like borrowing items, attending or hosting a swap meet, or giving away items I no longer need to support a sharing economy with friends, family, colleagues or neighbors.

COMPLETED
ONE-TIME ACTION

Community and Connection

Share Information about Local Resources

Knowledge of local resources helps communities thrive. I will learn about local resources, especially mutual aid groups, and share them with others on social media, in conversations, or in other ways that help spread the word.

COMPLETED
ONE-TIME ACTION

Community and Connection

Visit or Learn About a Culturally Significant Site Near Me

Sites of cultural and spiritual significance hold deep meaning for many communities, particularly Indigenous peoples. I will learn about or visit a site near me that is significant to the history, culture, or environment of the area. I will approach my visit with respect by researching its importance and guidelines beforehand, reflecting on how we can preserve these spaces for future generations.

COMPLETED
ONE-TIME ACTION

Wildlife

Donate to Support Wildlife

There are many amazing projects supporting wildlife and their habitats. I will choose a project or organization to support that helps species and habitats I care about and make a donation.

COMPLETED
ONE-TIME ACTION

Participant Feed

Reflection, encouragement, and relationship building are all important aspects of getting a new habit to stick.
Share thoughts, encourage others, and reinforce positive new habits on the Feed.

To get started, share “your why.” Why did you join the challenge and choose the actions you did?

  • REFLECTION QUESTION
    Wildlife
    What project or organization did you choose to support, and why did it resonate with you? What are some ways you can continue to support wildlife conservation beyond financial contributions?

    Madeleine Keefe 819's avatar
    Madeleine Keefe 819 4/18/2025 10:40 AM
    • Book Lover 📚
    • 17-DAY STREAK
    I donated to a local center for native wildlife. I like supporting local organizations because it gives me a sense of community.

  • Madeleine Keefe 819's avatar
    Madeleine Keefe 819 4/18/2025 10:36 AM
    • Book Lover 📚
    • 17-DAY STREAK
    Donated to me free library! I love doing this on walks.


  • Madeleine Keefe 819's avatar
    Madeleine Keefe 819 4/17/2025 7:03 AM
    • Book Lover 📚
    • 17-DAY STREAK
    We have been using a reusable coffee filter for the last two weeks, that's 14 pieces of plastic we didn't add to a landfill. It feels good to reflect back once its a habit and see your impact

  • Madeleine Keefe 819's avatar
    Madeleine Keefe 819 4/16/2025 9:35 AM
    • Book Lover 📚
    • 17-DAY STREAK
    Anyone have any fun plans for earth day?

    • Amy Waynik's avatar
      Amy Waynik 4/17/2025 5:07 AM
      • Book Lover 📚
      • 16-DAY STREAK
      I see you’re a fellow book lover - I want to find a good earth-themed book to read that week!
  • REFLECTION QUESTION
    Wildlife
    How did it feel to plant something, and what kind of gardening did you do (indoors, hydroponic, outside in a garden, etc)? What did you plant and where? Feel free to share a photo to the feed!

    Madeleine Keefe 819's avatar
    Madeleine Keefe 819 4/15/2025 10:48 AM
    • Book Lover 📚
    • 17-DAY STREAK
    I propagated my snake plants and gave them out! I love giving them as gifts to people, whether they already have plants or want to start their own plant garden.

  • Madeleine Keefe 819's avatar
    Madeleine Keefe 819 4/15/2025 6:16 AM
    • Book Lover 📚
    • 17-DAY STREAK
    Happy half way point everyone!!
  • REFLECTION QUESTION
    Wildlife
    What did you learn about how tourism impacts wildlife, and how can you make more conscious choices when planning a trip? How do you think your travel decisions can contribute to wildlife conservation and respectful interactions with nature?

    Madeleine Keefe 819's avatar
    Madeleine Keefe 819 4/14/2025 6:19 PM
    • Book Lover 📚
    • 17-DAY STREAK
    Going to Europe next month and I’m happy to learn ahead of time things I can make sure we all do to be responsible tourists. I don’t want to leave thinking I left the wildlife in worse shape.

  • Madeleine Keefe 819's avatar
    Madeleine Keefe 819 4/14/2025 8:20 AM
    • Book Lover 📚
    • 17-DAY STREAK
    Going to drop off some clothes donations today!
  • REFLECTION QUESTION
    Wildlife
    How did your experience go in trying an action to Leave No Trace? Did you notice others doing the same, or not? From a perspective of having empathy for others, why might people not adhere to the Leave No Trace principles?

    Madeleine Keefe 819's avatar
    Madeleine Keefe 819 4/13/2025 9:42 AM
    • Book Lover 📚
    • 17-DAY STREAK
    I think once you practice leaving no trace a few times its because second nature!

  • Madeleine Keefe 819's avatar
    Madeleine Keefe 819 4/13/2025 6:57 AM
    • Book Lover 📚
    • 17-DAY STREAK
    Happy Sunday!! Does anyone have a favorite sustainable impact they have done this month so far?

    • Amy Waynik's avatar
      Amy Waynik 4/14/2025 4:59 AM
      • Book Lover 📚
      • 16-DAY STREAK
      Not any one action by itself hasn't been my favorite, it's more the overall impact of having to log into the platform every day that is making daily actions turn into habit. I'm competitive so the motivation of getting points for things is fun!