- Book Lover 📚
- 17-DAY STREAK
Madeleine Keefe 819
"I’m excited to learn new sustainable habits and change my impact on climate in a good way!"
POINTS TOTAL
- 0 TODAY
- 0 THIS WEEK
- 1,841 TOTAL
participant impact
-
UP TO69milesnot traveled by car
-
UP TO45pounds of CO2have been saved
-
UP TO1.0water collection systeminstalled
-
UP TO1.0donationmade
-
UP TO1,320minutesspent exercising
-
UP TO1.0productreplaced with sustainable alternatives
-
UP TO2.0community eventshosted or attended
-
UP TO3.0advocacy actionscompleted
-
UP TO29local or diverse businessessupported
-
UP TO1.0sharing economyexplored
-
UP TO1.0ideashared
-
UP TO7.0steps takento protect pollinators
-
UP TO1.0new placesexplored
-
UP TO20minutesspent learning
Madeleine's actions
Share My Why
Share My Why
I will share my Ecochallenge story and why I'm taking action for the planet — and earn 15 points!
Share My Why
Take the Earth Month Ecochallenge Feedback Survey
I will take a short survey about my experience to help the Ecochallenge team improve future events, earn a chance to win a prize, and earn 15 points!
Sustainable Innovation
Advocate For Better Food Packaging
When companies and governments make large-scale changes to their products and practices, it makes sustainability more accessible to the masses, in turn creating further demand for sustainable products, and the cycle continues. I will advocate for improved, sustainable food packaging through petitions, letters, or by supporting brands that prioritize eco-friendly packaging - and share my advocacy actions on the feed.
Health and Well-Being
Replace a Product
Small changes can make a big difference for health and sustainability. Using what I learned from auditing ingredients in the products I use, I will replace 1 toxic or harmful products I use with safer, eco-friendly alternatives.
Land, Water, and Air
Collect Rain Water
Rainwater collection reduces water waste and supports gardens. I will install a rain barrel or collect rainwater to use for 1 outdoor tasks, such as watering plants or cleaning.
Community and Connection
JCG Townhall
Join the JCG Townhall on April 9th to learn more about our Sustainability program and updated vision.
Health and Well-Being
Car-Free Earth Day
Participate in Car-Free Earth Day on April 26th by opting to bike, walk or run instead of using a car! For our New-York based associates, don’t forget about our free Citi Bike membership through JCG Benefits.
Community and Connection
JCG Sustainability 101
Log onto Workday or Zipline to complete JCG’s Sustainability 101 Training and learn more about J.Crew Group’s public goals and sustainability programs. If you already completed the training, check off this action to get points!
Land, Water, and Air
Bring in your own mug
Did you know, that on average our kitchen uses about 1,000 disposable cups a week? Bring your own mug into the office and help us combat waste!
Land, Water, and Air
Join a Cleanup Effort
Working together to clean up public spaces helps the environment and builds community. I will participate in 1 community cleanup efforts in my neighborhood or local area.
Wildlife
Plant (or Adopt) a Plant
Landscaping with native plants, gardening, and having plants inside can have benefits for nature and our health. I will plant or adopt a new plant or grow one from seeds and post a photo of it to the feed.
Community and Connection
Attend a Local Event
Local events such as farmers' markets, festivals, or community meetings like town halls are great ways to feel part of a community. I will attend 1 community events to connect with others and learn more about my area.
Community and Connection
Support Local Businesses
Supporting local businesses helps keep communities vibrant and resilient. I will choose to shop at 10 local businesses or restaurants, with a focus on businesses owned by people of color, local farmers, or community members.
Wildlife
Learn to be a Responsible Tourist
Being a responsible tourist means not disturbing wildlife and choosing eco-friendly tour operators and destinations that prioritize wildlife conservation and respect animal welfare. I will spend 10 minutes researching ways to travel responsibly to ensure my adventures support, rather than harm, wildlife and their habitats.
Wildlife
Try At Least One Principle of Leave No Trace
After learning about the Principles of Leave No Trace, I will take at least one action to minimize my impact on the outdoors while enjoying nature. I will post what I tried to the feed to encourage others to do the same!
Wildlife
Protect Pollinators with a Plant or Mini-Habitat
Pollinators need a little help from their friends like us! I will take 1 steps to protect pollinators, such as planting a pollinator-friendly plant, installing a pollinator hotel, or by leaving leaf litter for pollinators to call home.
Community and Connection
Join a Group
Belonging to a group can help build friendships and a sense of purpose. I will explore online or in-person groups or clubs that share my interests or goals and join a group to connect with others.
Sustainable Innovation
Explore Alternative Transportation Options
I will explore alternatives to using a car — such as walking, biking, carpooling, micro-mobility options, or public transit to reduce my carbon footprint. I will use alternative transit 3 miles per day.
Health and Well-Being
Prepare for Extreme Weather
Extreme weather events like hurricanes, wildfires, and floods can disrupt lives and upend our communities. I will take proactive steps to prepare for extreme weather by safeguarding my home and creating or updating an emergency plan and kit with essential supplies, evacuation routes, and contact information.
Community and Connection
Explore My Area
Discovering what’s nearby fosters a deeper connection to my community. I will explore 1 new places in my area, such as parks, historical sites, or local businesses.
Health and Well-Being
Exercise Daily
Daily movement supports our physical and mental health. I will spend 10 minutes each day exercising in a way that feels good to me, such as walking, running, stretching, or dancing.
Community and Connection
Swap and Share with Others
Swapping and sharing resources reduces waste and builds community bonds. I will participate in 10 swaps or sharing activities, like borrowing items, attending or hosting a swap meet, or giving away items I no longer need to support a sharing economy with friends, family, colleagues or neighbors.
Community and Connection
Share Information about Local Resources
Knowledge of local resources helps communities thrive. I will learn about local resources, especially mutual aid groups, and share them with others on social media, in conversations, or in other ways that help spread the word.
Community and Connection
Visit or Learn About a Culturally Significant Site Near Me
Sites of cultural and spiritual significance hold deep meaning for many communities, particularly Indigenous peoples. I will learn about or visit a site near me that is significant to the history, culture, or environment of the area. I will approach my visit with respect by researching its importance and guidelines beforehand, reflecting on how we can preserve these spaces for future generations.
Wildlife
Donate to Support Wildlife
There are many amazing projects supporting wildlife and their habitats. I will choose a project or organization to support that helps species and habitats I care about and make a donation.
Participant Feed
-
Madeleine Keefe 819 4/30/2025 4:48 AM- Book Lover 📚
- 17-DAY STREAK
Happy last day!! I’ve loved helping the environment with all of you!! I definitely think I’ll carry these habits through the rest of the year!-
J.Crew Group 4/30/2025 6:39 AM- TEAM CAPTAIN
- 17-DAY STREAK
-
REFLECTION QUESTIONSustainable InnovationWhat actions did you take to advocate for sustainable food packaging, and how were they received? How do you think widespread changes in food packaging could benefit the planet?
Madeleine Keefe 819 4/29/2025 12:34 PMI’m making sure to prioritize businesses that use sustainable packaging. -
Madeleine Keefe 819 4/29/2025 12:30 PM- Book Lover 📚
- 17-DAY STREAK
Happy last two days!! 🌸🌺☀️ -
REFLECTION QUESTIONLand, Water, and AirHow did collecting rainwater influence your understanding of sustainable water use? What tasks or activities could benefit most from rainwater collection in your household?
Madeleine Keefe 819 4/28/2025 4:17 AM- Book Lover 📚
- 17-DAY STREAK
I have a ton of plants, watering them takes up a lot of water. I set up a container to collect water that I'm going to specifically use to take care of my plants.-
Tracy Tuason-Obong 4/28/2025 8:25 AM- Earth Advocate 📣
- 17-DAY STREAK
This is a good way to save on water consumption! Another way of helping plants thrive even with less watering is clustering them together to form a microclimate as humidity increases when they are clustered together. :)
-
Madeleine Keefe 819 4/28/2025 4:11 AM- Book Lover 📚
- 17-DAY STREAK
Our final tally for our weekend neighborhood festival was 10 local businesses we supported. We love that Atlanta does so many neighborhood festivals that highlight small, local businesses. Ended up with some locally made food and another native wildflower I can plant-
J.Crew Group 4/30/2025 6:50 AM- TEAM CAPTAIN
- 17-DAY STREAK
-
Madeleine Keefe 819 4/27/2025 6:03 AM- Book Lover 📚
- 17-DAY STREAK
Day two of my neighborhoods festival! Yesterday we got some local veggies and hot sauce!-
Archana Ayiar 4/27/2025 6:08 AM- Plant Parent 🪴
- 17-DAY STREAK
-
Madeleine Keefe 819 4/26/2025 6:05 AM- Book Lover 📚
- 17-DAY STREAK
Going to be spending my weekend at my neighborhoods festival! Enjoying outside and supporting all the small, local businesses that are there -
Madeleine Keefe 819 4/25/2025 5:16 AM- Book Lover 📚
- 17-DAY STREAK
5 more days! Anyone have any last actions they are trying to get in before the month ends?-
Amy Waynik 4/26/2025 6:05 AM- Book Lover 📚
- 16-DAY STREAK
-
REFLECTION QUESTIONHealth and Well-BeingWhat product did you replace, and why was it important to you? How do you feel about making a small change for a healthier, more sustainable home?
Madeleine Keefe 819 4/25/2025 5:08 AM- Book Lover 📚
- 17-DAY STREAK
We switched from normal laundry detergent to using a refill station, where we bring our own container!-
MONIQUE REICHOFF 4/25/2025 5:12 AM- Earth Advocate 📣
- 17-DAY STREAK
-
Madeleine Keefe 819 4/24/2025 10:54 AM- Book Lover 📚
- 17-DAY STREAK
I've noticed a bunch of my neighbors have started their own composting bins! love seeing it around the neighborhood