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Madeleine Keefe 819 4/23/2025 1:33 PM- Book Lover 📚
- 17-DAY STREAK
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Watch the short video below to learn the basics.
You'll be an Earth Month Ecochallenge 2025: Conservation expert in no time!
"Bettering myself and the earth!"
When companies and governments make large-scale changes to their products and practices, it makes sustainability more accessible to the masses, in turn creating further demand for sustainable products, and the cycle continues. I will advocate for improved, sustainable food packaging through petitions, letters, or by supporting brands that prioritize eco-friendly packaging - and share my advocacy actions on the feed.
Regular health check-ups help prevent problems before they start. I will schedule or attend a medical, dental, or mental health check-up to take care of my well-being.
Producing 1 kg of beef emits as much greenhouse gas as driving 150 miles, meanwhile, 1 kg of veggies or grains leaves a much lighter footprint! This week, I’ll shrink my climate impact by having 3 meatless meals and/or 3 vegan meals each day.
Rainwater collection reduces water waste and supports gardens. I will install a rain barrel or collect rainwater to use for 2 outdoor tasks, such as watering plants or cleaning.
Landscaping with native plants, gardening, and having plants inside can have benefits for nature and our health. I will plant or adopt a new plant or grow one from seeds and post a photo of it to the feed.
Extreme weather events like hurricanes, wildfires, and floods can disrupt lives and upend our communities. I will take proactive steps to prepare for extreme weather by safeguarding my home and creating or updating an emergency plan and kit with essential supplies, evacuation routes, and contact information.
Trees provide food and habitat for local wildlife species, shade our streets and homes, and help keep our air and water clean by capturing pollutants. I will learn about certification labels and buy wood and paper products certified as sustainable or recycled to protect forests and reduce environmental harm.
Participate in a Clothing Swap! For NYC-based associates, we are hosting a Spring Clothing Swap at our Home Offices on April 23rd and 24th from 9AM to 5PM. For stores and distribution center associates, try starting your own swap with fellow colleagues or friends and family!
Participate in Car-Free Earth Day on April 26th by opting to bike, walk or run instead of using a car! For our New-York based associates, don’t forget about our free Citi Bike membership through JCG Benefits.
Log onto Workday or Zipline to complete JCG’s Sustainability 101 Training and learn more about J.Crew Group’s public goals and sustainability programs. If you already completed the training, check off this action to get points!
Dishwashers can save water — if used wisely. I will only run the dishwasher when it’s full and skip the pre-rinse to reduce water and energy use. If I don't have a dishwasher, I will turn off the tap as often as possible while washing dishes.
Discovering what’s nearby fosters a deeper connection to my community. I will explore 3 new places in my area, such as parks, historical sites, or local businesses.
Sites of cultural and spiritual significance hold deep meaning for many communities, particularly Indigenous peoples. I will learn about or visit a site near me that is significant to the history, culture, or environment of the area. I will approach my visit with respect by researching its importance and guidelines beforehand, reflecting on how we can preserve these spaces for future generations.
Every choice matters. I will purchase or switch to products made from sustainable or recycled materials to support innovation and reduce environmental impact.
Small changes can make a big difference for health and sustainability. Using what I learned from auditing ingredients in the products I use, I will replace 2 toxic or harmful products I use with safer, eco-friendly alternatives.
Pollinators need a little help from their friends like us! I will take 1 steps to protect pollinators, such as planting a pollinator-friendly plant, installing a pollinator hotel, or by leaving leaf litter for pollinators to call home.
Many common products contain harmful chemicals. I will spend 5 minutes researching chemicals found in products I use, and I will make a list of products I'd like to replace with safer options.
Knowledge of local resources helps communities thrive. I will learn about local resources, especially mutual aid groups, and share them with others on social media, in conversations, or in other ways that help spread the word.
Swapping and sharing resources reduces waste and builds community bonds. I will participate in 3 swaps or sharing activities, like borrowing items, attending or hosting a swap meet, or giving away items I no longer need to support a sharing economy with friends, family, colleagues or neighbors.
Belonging to a group can help build friendships and a sense of purpose. I will explore online or in-person groups or clubs that share my interests or goals and join a group to connect with others.
Energy-efficient lighting is a bright idea. I will replace 4 incandescent light bulbs with Energy Star-certified LED bulbs, saving up to $14 per fixture per year.
Plastic bags do not always end up in landfills and if they aren't properly disposed of. In nature, they can be mistaken for food by many wild animals and harm wildlife. When I go shopping, I will be sure to bring my own bags to reduce waste and the chance that plastic bags could find their way into wildlife habitats.
Working together to clean up public spaces helps the environment and builds community. I will participate in 1 community cleanup efforts in my neighborhood or local area.
Small contributions can drive big ideas. I will support a crowdfunded sustainability project to help bring innovative, eco-friendly solutions to life and share the project on social media or on the Ecochallenge feed.
Sustainable investments shape a greener future. I will research and invest in companies, funds, or projects that supports sustainability, such as renewable energy, green tech, or sustainable practices. I will share more about who I supported with others on social media or in the Ecochallenge feed.
Reflection, encouragement, and relationship building are all important aspects of getting a new habit to stick.
Share thoughts, encourage others, and reinforce positive new habits on the Feed.
To get started, share “your why.” Why did you join the challenge and choose the actions you did?